1. Research - First, We Get to Know You
The first thing we do is immerse ourselves in your company in order to learn about your business first-hand. Comprehension of your company culture, your products & services, your customers, your competition, your vision for the future and your goals is an essential first step. With this information it is possible to identify your USP (unique selling proposition), what makes your company stand apart from the competition.
2. Strategic Planning - We Exercise Our Brains
With the knowledge gained through research and in partnership with the client, a unique strategic marketing plan is designed to accomplish both short and long-term corporate objectives.
3. Design - Put the Plan to Work
Each element of a totally integrated communication program is designed based on the identified USP, the appropriate target audience and the company's strategic positioning. Every communication is designed to look and feel similar and convey a similar message. Whether it is a simple business card and letterhead to brochures, company websites, print ads, etc. Consistency is key in building a brand, acheiving image equity, brand recognition, mindshare and market share!
4. Advertising - Spread The News
It's time to tell the world about your product/service. Putting the right offer in front of the right person at the right time! To do this we develop and implement a complete multi-faceted media plan which may include: print ads in newspapers, magazines or other periodicals, radio spots, direct mail, Internet and more. Testing of various media and offers determines your best marketing channels as well as your best offer.
5. Fine Tune - Track, Measure Results and Make Adjustments
Regular client meetings affords the opportunity to review the results of the program, examine the numbers to identify what's working and what needs tweaking and make adjustments as needed.
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The Dahl Group's offices provide an atmosphere that maximizes creative potential. A perfect environment for unimpeded creative flow - Our offices overlook a large meadow surrounded by hundreds of acres of woods and conservation lands in Boxford, Massachusetts. See photo of meadow below.
Whether it's an oriole's song in spring, the delicate scent of wild roses carried on a warm summer breeze, the colorful leaves of autumn, or a crackling fire in the fireplace, every season provides inspiration for our creativity.
The Dahl Group can help ensure your marketing dollars are delivering the greatest return and achieving both your short and long term goals.\